PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the installation of 13 “game-changing” Philips interactive displays at Oracle Red Bull Racing’s renovated MK-7 marketing team offices in Milton Keynes, UK, sending team collaboration and creative capability into overdrive.
Signalling the latest evolution of an ever-deepening partnership with the reigning Formula One™ World Championship Team – for which PPDS has been an official Team Supplier since 2022 – this exciting new project continues Oracle Red Bull Racing’s relentless focus on leading from the front both on and off the track and adhering to its internal motto: ‘to win and to do it differently’.
Housed in ORBR’s spectacular MK-7 offices in Milton Keynes – 50 miles (80kms) north of London – the Oracle Red Bull Racing brand continues to reach new heights, with a fan base that pervades all corners of the Earth.
With communications increasingly a key focus, its creative marketing team has expanded exponentially in recent years, representing the Oracle Red Bull Racing brand across all marketing channels, including its highly successful ‘Paddock’ fan reward site, partner program and, of course, its growing social media presence (4.5m followers on ‘X’ and 11.6m on Instagram to name just two).
In the fast-paced world of F1 racing, standing still is not an option, and teamwork is essential. With a proud track record of supporting ORBR with a range of custom-built solutions – from its headquarters through to the stylish Oracle Red Bull Racing hospitality suite in the Paddock Club – PPDS was the standout partner of choice to revolutionise the way its marketing teams communicate and collaborate, helping to drive new ideas and inspire greater project outcomes.
Following detailed discussions covering the ORBR marketing teams’ needs and ambitions for today and into the future, a fleet of 10 Philips Collaboration C-Line displays (65”-86”) – based on the Windows (8000 Series) and Android (6000 Series) OS – were integrated into the marketing team’s management offices, meeting rooms, and shared spaces, such as the ‘Break Out Zone’ and ‘Energy Lounge’.
Designed to enhance and inspire, the Philips Collaboration C-Line displays have proved themselves an instant game changer for the Oracle Red Bull Racing marketing team, transforming each space into a hive of activity, bringing new energy and enhanced productivity, and new collaborative working capabilities, throughout.
