Tanla India’s leading CPaaS provider announces the launch of Messaging as a Platform (MaaP) at Mobile World Congress 2024, Barcelona. MaaP is built upon the Rich Communication Services (RCS) standard to support Google RCS Business Messaging (RBM) and helps operators engage with their customers in richer, more interactive ways. The cloud-based platform has multiple advanced features such as rich media, interactive buttons, and real-time messaging to provide an immersive communication experience.
Tanla has signed an MOU with Vodafone Idea Business Services Limited to deploy MaaP platform in India.
“We see a lot of potential in Google RBM as a communication channel and are committed to investing significantly in its adoption. We aim to create an entire ecosystem of differentiated enterprise solutions based on Google RBM and enable distinctive business impact.” said Uday Reddy, Founder Chairman and CEO, Tanla Platforms.
It also announced strategic initiatives that will power solutions on Google’s RCS Business Messaging (RBM) platform. These initiatives will catalyze conversational messaging across industries such as BFSI, travel, e-commerce, etc., providing bespoke solutions for multiple industry verticals and unlocking impact for enterprises and their customers.
“We are excited to collaborate with Tanla – one of our largest partners in the region, to accelerate our business. Tanla’s distinctive solution mindset helps create a unique value proposition for enterprises across all segments and verticals,” said Stephen Brough, Global Head of RCS Business Messaging Partnerships at Google.
Google RBM is a highly secure channel and has gathered a significant user base in India. Google RBM has seen a 2-3X uplift in CTRs vs SMS and a 30-50% increase in RoI campaigns. Tanla’s easily integrable MaaP enables telecom operators across the globe to offer Google RBM as a channel to their subscribers and unlock enriched media capabilities like images, videos, customized clickable buttons, etc. It offers seamless onboarding and verification experience for aggregators and businesses. The platform enables content verification and spam control using native AI capabilities to reduce communication fatigue. It provides deep insights into user engagement including channel affinity while being 100% compliant with local regulations.
