Capillary Technologies to Power Sonak Group’s First Digital Loyalty Program


Capillary Technologies (a leading B2B SaaS platform for customer loyalty and engagement) has entered a long-term partnership with Sonak Group (One of the Philippines’ premier retail groups) to build a consolidated digital loyalty program that will boost sales for all its brands.

In this partnership, Capillary will power Sonak’s unified loyalty program across 16 brands, and over 30 physical stores and online channels. This solution will help in strengthening customer perception of the brands they carry and will provide their already large and loyal customer base with more ways to benefit from their purchases. Sharing his confidence in the partnership, Kabir Buxani (CTO & Director, Sonak Group) said, “I am very excited about our future project with Capillary. Digital loyalty is one of the key components in our plans to enhance the retail experience we offer our customers, and from our initial dealings with Capillary I am confident we will be able to provide a program of the highest quality.”

Using Capillary’s Loyalty+, part of an integrated loyalty and customer engagement software solution, Sonak’s umbrella loyalty program will empower its customers to earn and redeem points from any of the group’s brands. Driven by AI and machine learning, the solution will assist the company in gaining an end-to-end view of each customer and understanding their preferences across purchase journeys using Capillary Insights+. Together, this partnership is set to create a digital transformative journey for the conglomerate, by replacing its legacy systems with new-age AI and cloud technology.

Optimistic about this growing partnership, Aneesh Reddy (Co-founder & CEO, Capillary Technologies) said, “We are honored to share our state-of-the-art platforms to generate high value in Sonak’s loyalty programs. Just by focusing on simplifying rewards for customers, we believe that there is so much untapped potential in conglomerate loyalty. We are excited to explore the possibilities in this space, thereby also strengthening our footprint in the industry.”

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