Tanla, a market leader in the DLT scrubbing market for SMS launched Trubloq.ai, leveraging generative AI to elevate the trusted Trubloq experience. Trubloq.ai helps enterprises, telcos, regulators, and users in multiple ways – e.g., reducing registration time for headers and templates by 80-90% through content recommendations and auto approvals, creating a one stop portal for cleaning up all digital assets while ensuring 100% compliance, strengthening user protection through intelligent compliance suggestions and whitelisted CTAs and multiple more.
“I am very excited by the launch of Trubloq.ai, another greenfield innovation to our flagship blockchain product Trubloq by leveraging Gen AI in content creation and recommendation, helping digital assets be fully compliant and whitelisting CTAs to protect from malicious actors in line with Tanla’s purpose of empowering consumers and enabling companies.” said Uday Reddy, Chairman, Founder and CEO of Tanla Platforms.
Spam has been a menace with India featuring among top 20 countries for spam and 70%+ people reporting to have received 4+ unwanted messages every day. India’s telecom regulator TRAI has been at the forefront of solving the spam problem with regulations like TCCCPR 2018. Tanla’s solution to the regulatory objectives resulted the largest blockchain use case in the world to curb spam using registration and scrubbing of all digital assets. It has reduced spam by over 60% while being used by 3 / 4 top telcos in India.
“Tanla is committed to pioneering the anti-spam space with innovative solutions. Trubloq.ai aims to build on the success of Trubloq and provide a revolutionary new experience to stakeholders in enterprise communications.” said Puneet Gupta, Director of Products at Tanla.
Trubloq.ai utilizes generative AI to reduce enterprise SMS cost by 10-15% through template optimization and 10-20% higher CTRs with intelligent templates. With the use of registration APIs, automatic asset approval, and brand-specific short URLs with high recall, SMS promotional campaigns can now be fully executed within just 20 minutes. Furthermore, the solution contributes to cost savings by automating registration of headers and templates, while simultaneously reducing complaint volumes through rigorous, automated compliance checks and the use of whitelisted CTAs.
