“We provide a complete portfolio of scalable, innovative video technology solutions for small, medium and large enterprises in India”

Ritesh Deokar

Milestone Systems is a leading provider of open platform video management software; technology that helps the world sees how to ensure safety, protect assets and increase business efficiency. In conversation with Manoj Jha, Editor, Smart State India, Ritesh Deokar, India Country Manager at Milestone Systems talked about global trends in the Video Management Software (VMS) market and some exciting things expect from Milestone Systems.

What are the globally changing trends in video management systems and security measures?

The global video management software market is poised to grow by $10.52 billion during 2020-2024, progressing at a CAGR of 26% as per a report by Markets and Markets. This vigorous growth can be attributed to the increasing adoption of IP-based cameras and open platform video management systems that have allowed integration with advanced technologies such as AI, IoT and video analytics.

Open platform VMS has removed barriers to interoperability, allowing customers to make use of advanced features for enhancing their customer experience and safety while gaining operational efficiencies.

Another emerging area is the video surveillance as a service (VSaaS) market, which is expected to grow by USD 6.16 billion between 2020-2024. This will undeniably see some impact and other new opportunities being created due to the COVID-19 pandemic, as reported in the latest report by market research company, Technavio.

What are the current video management industry scenarios in India and where is Milestone Systems placed in this space?

Asia Pacific is projected to emerge as the fastest-growing market for video management software owing to the rising adoption of cloud-based VMS in emerging markets like India. The India Video Surveillance Analytics Software Market is projected to grow at a CAGR of 32.4% during 2019-25.

Increasing deployment of video management software in India’s smart city projects for intelligent transportation systems, surveillance systems, and traffic monitoring systems, among other solutions, is anticipated to drive market growth in APAC. The initiative taken by the Government of India aims to focus on the development of 100 smart cities with independent as well as centralized command and control centres is also expected to act as a principal driver for market growth.

In the private sector, increased adoption of IP-based cameras and the enthusiasm to take advantage of advanced features such as analytics, AI and IoT will drive increased adoption.

Milestone, with its open platform VMS, is providing secure, scalable and innovative solutions to customers across industry verticals in India. Apart from traditional on-premise solutions, we also offer XProtect on Amazon Web Services, helping customers take advantage of the flexible VSaaS model.

How is Milestone Systems placing the new Marketplace 2.0 – for its customers and partners?

At Milestone Systems, we are committed to offering the most advanced and innovative solutions to our customers and enabling innovation by our technology partners. Marketplace, a platform by Milestone, is the backbone of this innovation and collaboration.

Marketplace 2.0 will be solutions focused where end-customers can find partners with the exact solutions to their existing challenges. It will help our customers take advantage of the latest integrations and applications to get the best return on investments. Marketplace 2.0 is expected to launch in October this year, with a host of exciting new features and possibilities, so look out for the launch soon.

Could you describe Milestone projects in public and private verticals?

We have an array of impressive clients and projects across both public and private sectors globally. In India, we have catered to all the verticals in the Enterprise as well as Government Sectors that covers major surveillance and security projects comprising Smart and Safe City projects, transportation, and airport surveillance etc. IT/ITES and Retail sector in India is also a major chunk of Milestone’s revenue growth.

Over the years, we’ve had the privilege to foster many strategic and meaningful partnerships with our customers and as a result, we now cater to a very diverse portfolio and clientele. We offer a flexible platform, a responsible philosophy and adopt a people-oriented approach.

How are Milestone’s products and solutions influencing the Indian market?
We provide a complete portfolio of scalable, innovative video technology solutions for small, medium and large enterprises in India. Our flagship XProtect platform is available in both on-premise and cloud models. We offer free entry-level software for small single-site installations to ensure that small shops and individual homes can take advantage of our technology. We believe this will help make video technology more ubiquitous in India.

Our Marketplace platform is filled with a range of advanced applications and integration possibilities for large enterprises to benefit from and fulfill their advanced video solution needs.

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