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The First Outlet of Concept Mall in Dubai Chooses Matrix Video Surveillance Solutions for People Counting.

Established in 1991, Matrix is a leader in Security and Telecom solutions for modern businesses and
enterprises. As an innovative, technology-driven and customer-focused organization, the company is
committed to keeping pace with the revolutions in the Security and Telecom industries. With around
40% of its human resources dedicated to the development of new products, Matrix has launched
cutting-edge products like Video Surveillance Systems – Video Management System, Network Video
Recorder and IP Camera, Access Control and Time-Attendance systems as well as Telecom solutions
such as Unified Communications, IP-PBX, Universal Gateways, VoIP and GSM Gateways and
Communication Endpoints.

Industry: Retail
Locations: Dubai, UAE

Devices: Devices:

  • Matrix SATATYA SAMAS GE-1
  • Matrix SATATYA SAMAS CAM5
  • Matrix SATATYA SAMAS Crowd Management CAM20
  • Matrix SATATYA SAMAS Crowd Management CAM
  • Company Profile:
    A multi-diversified international conglomerate with a history that spans over four decades covering
    multiple businesses and activities. It has out rightly developed the first outlet concept mall in the
    Middle East. The mall is a home for over 1,200 of the world’s premium and top brands. The mall is
    the mark of true and ultimate value retail destination. This two-storey mall houses 240 stores and
    services.
  • Challenges:
    This particular mall includes multiple stores that required a religious control on the occupancy rate
    of a store at various times of a year, in order to improve their service management by deploying
    staff, accordingly. Managing and avoiding overcrowding was one of their major concerns, wherein,
    they aimed to monitor and ensure customer convenience in peak hours.

Solution:
After a comprehensive discussion with their team, Matrix SATATYA SAMAS was proposed. Being the
first Outlet concept mall, Matrix SATATYA SAMAS Crowd Management was an answer to all their
questions. The People Counting feature helped them to procure a detailed analysis of people
entering and leaving the mall. Specifically, to identify and address the peak hours which helped them
in ensuring customer convenience.


Particularly, with the help of the graphical reports based on the statistics, they were able to recruit
people beforehand to manage the crowd. A thorough analysis of the reports helped them map and
formulate seasonal marketing campaigns and discounts based on the statistics to reap surplus
profits. By deploying the occupancy control feature, they could easily analyse the most crowded
areas in the mall. Furthermore, they could coin which advertisements or discounts attracted
customers.

Solution Diagram:

Results:
● Detailed Reports and Their Analysis
● Improved Crowd Management
● Better Customer Experience

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