Security Summit Virtual Event 2020 which took place on November 3-5 has once again proved why the Security Summit brand of events has established itself on the European and global industry trade event map. Initially conceived as a new online event which was supposed to take place instead of this year’s Adria Security Summit Powered by Intersec, a successful string of live trade shows, the Security Summit went above and beyond its task of bringing the key security and IoT industry players together in the age of pandemic and actually broke new grounds.
The numbers speak for themselves and serve as proof that the Summit has now closed its doors as the largest virtual trade show dedicated to security and IoT in the whole of Europe. With its 2090 participants, 76 sponsors, 50+ speakers who presented 22 lectures and case studies, and more than 800 held meetings, the event has surely become a force to be reckoned with in the security trade show industry and a one-stop-shop for both B2B and B2C networking, promotion of innovation and education in the security and IoT industries.
Security Summit 2020 took place across three days, with a full-day program featuring live sessions, keynote speeches, case studies, success stories, panel discussions, and side events presented by the eminent industry speakers. In addition to this, a key ingredient in achieving this level of success was the Summit’s positioning itself as both a tool and a platform for launching a global effort to reconnect security industry stakeholders, rebuild its ecosystems and accelerate its much-needed recovery in the pandemic-ridden world.
The participants were able to host both prescheduled and on-demand 1on1 virtual meetings with their business partners, customers, service providers, key market players, and global industry associations. This allowed the organizers to offer the same level of functionality the companies and the partners of the event have come to expect from live events while staying safe and healthy and without having to bother with the logistical arrangements that usually accompany participation in live events of this type. This made the Virtual Summit a more cost-effective option for attendance for numerous participants, thus allowing the event to reach previously untapped markets and audiences. At the same time, the Summit kept an equal focus on its regional and international character, with participants coming from all parts of the world thanks to its increased accessibility and lower barriers for participation.
As a bonus, participating in Security Summit 2020 is bound to offer long-term benefits for all of those that took part in it. The reason for this is the fact that one of the key value propositions of the Summit was to provide its partners with actionable insights into profiles of their business partners, customer demand, data on the segments of their presentation which attracted the highest levels of interaction, etc. Based on this, the companies left the Summit with valuable market-worthy data that will allow them to customize their offer, reorganize brand awareness campaigns and focus their activities on what was proven to be of the greatest interest to both end-users and business partners.
In addition to this, the Summit has emerged as a learning platform and a place at which the security and IoT experts come to exchange skills and experience with their colleagues, learn more about best practices and game-changing innovations, all of which lend themselves to being built into future business strategies and approaches.
With the show being a resounding success both in terms of its goals and the safety of its format, the organizer of the event has decided to extend the use of the Summit platform for the organization of video meetings and messaging until December 2020. This is surely welcome news for those that did not manage to set up all the meetings they wanted during the event. Besides, the plans are already underway to organize the next virtual event of this type in May 2021, with the organizers planning to make their successful platform and the database of companies available to all interested parties outside of the regular event schedule.
It is for all these reasons that we are looking forward to meeting you at the next Virtual Security Summit 2021 and making it conquer new grounds and overtake the stellar results we achieved together with its predecessor.
