At the Virtual Tech Diaries, MediaTek launched its brand-new microsite for Indian Non-Mobile products (smart devices beyond the smartphones), depicting its commitment to the segment and to empower partners in creating solutions for the Indian demographic. The microsite offers detailed information on a variety of products powered by MediaTek chips, including smart home solutions (AIoT, set-top boxes, smart TVs, Voice Assistant Devices), retail broadband, education tablets, POS terminals, biometric devices, and automotive solutions.
MediaTek powers more than 1.5 billion devices a year across some of the world’s leading brands like Motorola One Plus OPPO, realme, VIVO, Samsung, Xiaomi, Lenovo, Sony, Microsoft, Paytm, KENT, Broadlink, LG, Google, Amazon and many more. The product range spans across categories including smartphones, automobile, surveillance cameras, voice-assisted devices, audio systems, tablets, Smart TVs among others.
The non-mobile business is taking a significant lead for MediaTek, with increased uptake in smart home devices. MediaTek has announced collaborations with smart TV makers like OnePlus, Motorola, realme among others. Earlier this year, MediaTek and Samsung introduced the world’s first 8K QLED TV equipped with MediaTek’s custom Wi-Fi 6 chipset, the Samsung 8K QLED Y20 model (Q950, Q900). The flagship TV was the only 8K TV worldwide supporting Wi-Fi 6 connectivity. The company is currently working with OEMs to launch MediaTek powered Smart TVs in the coming months.
The year 2020 has been significant for MediaTek with a strong focus on 5G, gaming, R&D, and new launches. Some of the key announcements included :
· Launch of MediaTek Helio G95, G85, G80, G70, G35, and G25 chips offering MediaTek HyperEngine Game technology for seamless smartphone gaming across categories.
· Launch of innovative MediaTek 5G chips – MediaTek Dimensity series – 1000+, 820, 800, 800U and 720 chips offering 5G connectivity to smartphone users across demographics.
· MediaTek pushing the boundaries of advanced IoT 5G satellite communications with a successful field trial that transfers data through Inmarsat’s Alphasat L-band satellite, in Geostationary Orbit (GEO) 35,000 kilometers above the equator.
· MediaTek’s collaboration with Intel to bring 5G Experience to next-generation PCs with the successful development and certification of its 5G modem data card.
· MediaTek enabling YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world’s first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to playback AV1 video streams up to 4K resolution at 60 fps.
Also present on the occasion were Kuldeep Malik, Director Corporate Sales at MediaTek India, Daniel Lin, Deputy Director for Emerging Markets at MediaTek, Faisal Kawoosa, Founder & Partner at TechArc and Chief Analyst and Anuj Sidharth, Deputy Director, Marketing & Communications at MediaTek India.
