Interview IOT

India a key growth market for IoT and connected devices, asserts Dima Feldman of Sony Semiconductor Israel

In today’s 5G era, the application of Internet of Things (IoT) has got a game-changing enabler in the form of Sony Semiconductor Israel’s ALT1350 chipset. Embracing the benefits of multi-protocol communication, such as 5G and LPWA, along with ultra-low power consumption capability in a single chipset – ALT1350 – has opened the door to multiple avenues of developing innovative solutions for a connected world. SmartStateIndia had the opportunity to have an exclusive interview with Dima Feldman, VP – Product Management & Marketing of Sony Semiconductor Israel, who shared his insights on how Sony Semiconductor Israel is working to solve the challenges in the field of IoT devices, particularly to integrate the cellular communication capability into the chipset.

Here’s an excerpt from the interaction:

Can you please explain to our readers, technologically, how challenging and important it is to integrated data connectivity with compute at the chipset level for enablement of an IoT ecosystem?

Integrating data connectivity with computing at the chipset level is a critical aspect of building a robust and effective IoT ecosystem. From a technical standpoint, this integration enables devices to have a single, unified system for processing and communicating data, leading to optimized performance, lower power consumption, and improved reliability. The pre-integration of software drivers and the optimization of power modes also make it easier for device manufacturers to build products, reducing development time and cost.

How Sony Semiconductor’s latest ALT1350 chipset is deemed as a game-changer for IoT innovations in the connected world?

The ALT1350 chipset brings a number of key innovations to the market that make it a true game-changer for IoT. It combines low power consumption with advanced processing capabilities, making it ideal for a wide range of IoT applications. The chipset also includes multiple communication technologies, including cellular and Wi-Fi, enabling multiple ways to connect to IoT devices. Additionally, it provides high-level security features, ensuring that sensitive data is protected, and multiple location technologies, making it ideal for asset-tracking applications. The ALT1350 is also designed to support 3GPP release 17, ensuring that it will continue to be relevant and useful as new network technologies are introduced.

How do you see the market of NB-IoT evolving? With 5G now being rolled-out in India, what industry sectors do you feel will adopt and benefit most from the NB-IoT deployments?

The adoption of NB-IoT technology is growing rapidly, particularly in regions such as India and China. We believe that it will play a crucial role in enabling the deployment of simple sensors and devices, particularly in sectors such as manufacturing, agriculture, and logistics. With the rollout of 5G in India, we anticipate that the use of NB-IoT technology will continue to grow, as it will provide a cost-effective and scalable solution for a wide range of IoT applications.

From your perspective, what are the top trends you see will become more mainstream in 2023 with regards to IoT adoption, where ALT1350 chipset can drive the innovation?

From our perspective, the ALT1350 chipset will play a key role in driving IoT innovation in two main areas: the utility sector and the growing asset-tracking market. The chipset’s advanced power consumption and multi-radio capabilities make it ideal for these applications, and we expect to see continued growth and adoption in these areas in the coming years.

Please tell us about Sony Semiconductor’s market outlook for India, and how are you collaborating with the Indian firms for driving technology and IoT adoption?

Sony Semiconductor sees India as a key growth market for IoT and connected devices. We are actively seeking partnerships and collaborations with Indian firms to jointly bring innovative IoT products to market. Our goal is to work with leading Indian companies and organizations to drive IoT adoption and innovation in the country, leveraging our expertise and cutting-edge technology, such as the ALT1350 chipset, to support the development of new IoT solutions. While we cannot discuss specific collaborations, we are committed to supporting the growth of the Indian IoT market and working closely with local partners to make this a reality.

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