SmartStateIndia
Experts View

Have robust, safer data management mechanisms in place to ensure your data is secure.

Mr. Huzefa Motiwala, Senior Director, Sales Engineering, Commvault.

“The pandemic has certainly induced many new ways of work and play into our already burgeoning digital lives. What it also did was it made people spend more time online, as people were either working remotely or were pushed to keep themselves entertained within the realms of their home. The digital explosion opened a gateway for app developers –with many entertainment apps gaining momentum and new covid related apps flourishing every day.

Today, data has immense value. Your data, for example, can be sold for advertisers to target, hackers to compromise, or other third parties to use for research or perhaps less malign intents. With more consumers taking to their smartphones and apps, the opportunities for hackers looking to misappropriate consumer data have undoubtedly increased, too. So, we should be asking ourselves: who (if anyone), do you trust with that information? How can you guard and protect it from those you don’t trust having it? According to a report by Raconteur Media the digital universe is predicted to grow ten-fold to 44ZB this year. If these stats make you worry, I think it’s time to start asking these difficult questions as the game board keeps changing, with a new app surfacing every single day.

The most extreme option to stay safe would be to just unplug your internet router and stow away all smartphones, but that is neither realistic or practical. The need of the hour is to have robust, safer data management mechanisms in place to ensure your data is secure. We can do that by creating a culture of awareness towards our data -hygiene and -management best practices, from business to individual use and dissemination. For example, always using legitimate apps, only downloading them from fully accredited, legitimate platforms, and always using the most up-to-date versions of an app. For the super security-minded out there, you can even check the developer account that posted an app if you still aren’t convinced of its legitimacy. 

These are early smoke signals and the sooner we employ a holistic modern protection approach to our data, the safer we are in the digital world.”

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