Capillary Technologies Limited (“Capillary Technologies”) (a B2B SaaS platform for customer loyalty and engagement) announced a collaboration with Ample (an enterprise and retail technology solutions company) to strategically revamp the company’s Customer Relations Management (“CRM”) systems across India.
One of the country’s oldest premium retailers, Ample has partnered with brands including Apple, Bose, Under Armour and Asics to provide pioneering experience to consumers through a chain of exclusive brand stores. With an aim to boost its existing omnichannel commerce and to build on customer engagement, the company has entrusted Capillary Technologies with seamlessly integrating their existing offline business into a blended offline and online retail model.
In this partnership, Ample will leverage Capillary’s core CRM solution stated below:
- Loyalty+ – a configurable product module enabling customers to drive customer advocacy through personalized loyalty programs.
- Insights+ – enabling brands attain a deeper understanding of their customers by using data analytics to understand the true impact of loyalty on brands.
- Engage+ – an AI-powered solution for brands to increase marketing effectiveness and customer engagement with end-to-end campaign management.
Said Ample’s founder and CEO Rajesh Narang, “In this phygital era, it has become imperative to fuse digital retail with an irreplaceable offline store experience. We are confident that with Capillary Technology’s diversified loyalty and engagement product suite as well as AI-based technology platform, Ample can create real-time, omnichannel and personalized experience for customers, thus overcoming post-pandemic challenges.”
In today’s instant value-driven world, Aneesh Reddy, Executive Director and CEO of Capillary Technologies, agreed that brands needed to keep up with the best technology. “Instantaneous transactions are an important factor in conglomerate retail. Using AI, the products on our platform enable personalized loyalty program initiatives and customer engagement. With offerings like real-time incentivization, Ample can now enable its partner brands to optimize discounts and delight the customers with instant rewards at the point of sale. While we work with prestigious partners like Ample, I believe Capillary is set to expand further into providing loyalty products across global brands.”
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